Black Friday 2025
Be first in line for Black Friday deals
Sign up for our newsletter and be among the first to hear about this year’s Black Friday offers. We’ll keep you informed before, during and after the event so you’re always one step ahead. Just a heads-up: you’ll also receive our regular emails, featuring new releases, watch knowledge and seasonal inspiration.
The only sale of the year
No other discounts. Just this.
Black Friday falls on the last Friday of November and it’s the only time of year we offer our watches at a reduced price.
At AV86, we don’t do constant discounts. We believe in lasting value, not fleeting deals. But once a year, we make an exception. Black Friday is your chance to own a watch built to stand the test of time—at a price you won’t see again until next year.
Whether you’re marking a milestone or giving a gift that matters, this is the moment to make it count.
Start your Black Friday wishlist here
Find your new watch
Black Friday Style in Real Life
Shop the look
Shop the look
Shop the look
Limoncello
Shop the look
Shop the look
Shop the look
Not Part of Black Week 2025
These watches are not part of our Black Week offers.
But you can still receive the Black Week gift with your order. So make sure you're signed up.
These prices stay the same
Shop anytime
